1. Good design is not profuse with features.
  2. An original solution is not necessarily a better solution.
  3. What differentiates amateurs from seasoned designers is not only processes or skills but, more importantly, substantiated philosophies and ideals.
  4. A product or visual designer is not an artist. Their primary focus is to reduce cognitive overhead.
  5. Sometimes decisions should be made scientifically, other times they should be based on emotion and intuition.
  6. A good designer knows how to connect the right brain with the left brain.
  7. Many people have trouble understanding how a designer thinks. Building a design vocabulary helps designers explain their craft.
  8. Being confident and making mistakes is better than not being confident and not making mistakes.
  9. It is hard to achieve greatness on your own. Surround yourself with others who also desire greatness.
  10. Potential is sometimes more exciting than actual.
  11. When deciding between different ideas, the simplest is often the best choice.
  12. You can't force creativity. Work on your own schedule. To stay productive, focus on logical tasks until the creativity flows.
  13. There are a million ways to be successful, but nine hundred and ninety-nine thousand require sacrifice.